Starting Your Own Real Estate Agency – Building a List

One of the hardest parts of starting your own real estate agency is creating and building your client list. It is, however, one of the most important aspects of the process, too. There are a few key things to keep in mind when building your list that will help make sure it is successful for you.

First and foremost, make a plan. Building your list of clients will Newport Residences Price not happen by accident. Many of the most successful agents spend time every day working on their list. Perhaps it’s something you would want to do early in the day when most of your clients are at work. Or you might want to end your day prospecting to add in all of the information you gathered during the day. No matter when you schedule it, you just need to be sure you are actively cultivating your list.

Then, set a goal. How many new clients do you want to add each week? Each month? This will help you determine whether the plan you have is working for you. If it’s not, don’t be afraid to tweak it so that it does work.

The next step is to start with a little seed list. These are people you know – friends, family, and co-workers you can start to leverage. You might not end up directly selling to them, but they might be able to give your name to people who are ready to buy or sell their home. Start by creating a list of friends and relatives. In the multi-level marketing world, this is also known as the ‘warm market’.

Don’t be afraid to get involved in organizations like the Chamber of Commerce or your homeowners’ association. These can be wonderful places to meet new people who share something in common. Plus, the Chamber is comprised of fellow business people, so you may be able to pick up some small business tips.

If you are working in an office with other agents, consider volunteering to serve on “floor duty”. This is when you are sitting at the front desk and interacting with walk-in customers. It’s not the most glamorous job, but it can also be a great way to find people who you know are interested in conducting a real estate transaction. While other agents are out in the field, you are able to get clients added to your list.

It may seem like a real estate agent would be out in the field all of the time, but actually the opposite is true. Most agents spend nearly 60% of their time in the office posting listings and working on their client lists.


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